Some journeys begin with a carefully written business plan. Ours began rather simply—with food, family and an instinct not to let good food go to waste.
Kachori
Millet-based mixes incorporated into the coating.
Some journeys begin with a carefully written business plan. Ours began rather simply—with food, family and an instinct not to let good food go to waste.
Discover Our Journey ↓
For years, our family was associated with a kirana store, and food was very much a part of our everyday life.
While making sev puri, some of the puris would occasionally fold or curl during production. They were perfectly edible, but no longer quite what they were intended to be.
Our mother could never bring herself to discard good food. She would collect these folded puris in a jar, prepare a simple blend of chat masala and spices at home, sprinkle it over them and serve them with tea.
It was never intended to be a product. It was simply something our family enjoyed.
He loved it. And what began as a humble household snack eventually became our Mathri.
When the kirana store eventually closed as times changed, we found ourselves at a new beginning. We had to start afresh—and that little jar of folded puris gave us our first opportunity to do so.
Our first significant order came from a Punjabi satsang. We were delighted to receive it, and equally disappointed when we discovered that almost 30% of the Mathri had broken in transit.
Yet the response from customers was remarkable. They loved the product, came back with further enquiries and placed repeat orders.
Their appreciation gave us an early indication that there was something worth building here.
Mathri broke during transit.
If someone was willing to trust us with an order, we wanted to do everything reasonably possible to ensure that it reached them in good condition.
We studied how other brands packaged fragile snacks, researched different approaches and, despite working with a modest budget, found a packaging format that offered a better solution.
We then adapted it further and had it custom-made for our requirements—to minimise breakage while helping preserve freshness without relying on chemical preservatives.
As we grew, our curiosity naturally extended beyond packaging and into the food itself.
Our Jowari Papad Mixture was inspired by our six-year-old. He had developed his own rather inventive way of eating: taking jowar flakes, crushing a papad into them, adding some sev or boondi and mixing everything together.
Sometimes he would have it alongside dal and rice; sometimes simply by itself.
We do not approach this with the intention of turning every snack into a health product. We simply believe in finding enjoyable ways to introduce something a little more thoughtful into foods people already love.
Millet-based mixes incorporated into the coating.
Creating crunch while experimenting with millet.
A familiar favourite with a more thoughtful twist.
Small improvements that don't compromise character.
Our Makhana Mixture emerged from the same spirit of experimentation.
We wanted to create a lighter, more interesting combination of roasted ingredients, brought together with our palak sev and beetroot sev.
Rather than relying on added colours, we chose to let the ingredients themselves bring their natural colour and character to the mix.
Traditional frying naturally introduces oil into products such as sev and boondi.
We introduced specially designed equipment to drain excess oil immediately after frying.
The additional step also helps the namkeen retain its crispness over time.
We do not do this to recover oil or reduce costs. It is an additional effort undertaken for one simple reason:
If oil does not need to remain in the snack, we would rather not have it there.Many of our customers overseas receive our products through friends and family travelling from India.
Often, these are not everyday purchases. They are little reminders of home—brought across borders with affection and enjoyed slowly.
For some products travelling long distances, we have introduced oxygen absorbers as an additional measure to help preserve freshness.
It is a small redundancy, but one we are happy to build in when it can help someone enjoy the product closer to the way it was intended.
A jar of folded puris and a family kitchen.
A handful of orders became regular demand.
Growing demand required a better way to manage the journey.
Customers in countries we never imagined reaching.
Masala for the savouries with which our journey began. Mishri for the sweetness that came later.
MASALA MISHRI FOODSWe began with a kirana store, a jar of folded puris and a mother's refusal to waste good food.
What came after has been built one experiment, one improvement, one packet and one customer at a time.
We are grateful for how far that little beginning has travelled.
And we are looking forward to seeing where it takes us next.